VietnamMarket Entry.

A market-entry campaign that connected communications with live encounters. Christy led the initial communications for Wayfair’s entry into Vietnam, spanning content, paid social and two major conferences.

CHAPTER 01

A campaign across channels and rooms.

Christy’s role covered the communications campaign for Wayfair’s Vietnam market entry. The scope brought content and paid social together with conferences in Ho Chi Minh City and Quy Nhơn.

The work moves between two kinds of setting: the campaign material people encounter on a screen and the physical spaces where speakers, teams and participants meet.

CHAPTER 02

Before the room, the message.

The paid social creatives use Wayfair’s purple identity, event information and registration prompts. They make the conference part of a wider communications campaign, rather than a stand-alone occasion.

Content and paid social formed part of Christy’s campaign leadership role, alongside the two live conferences.

Two purple Wayfair Vietnam campaign creatives — 01 / Paid social creatives from the market-entry campaign.

CHAPTER 03

The conference in view.

On stage, a panel is framed by a large presentation screen and Wayfair branding. Another photograph shows the conference room set with rows of tables and chairs, extending the view from the speakers to the audience setting.

Together, these images show the live component of a campaign delivered across two cities: the stage where the discussion takes place and the room that holds it.

Speakers seated on a Wayfair conference stage — 02 / The stage — speakers within the campaign setting.

Wayfair conference room prepared with tables and chairs — 03 / The room — a wider view of the conference environment.

CHAPTER 04

Working within the event.

In the working photograph, Christy stands among the coordination team and seated participants. The frame brings the campaign back to the people present in the room.

Her role connects the communications scope with these live occasions: content and paid social, followed by conferences in Ho Chi Minh City and Quy Nhơn.

Christy working with a team during a Wayfair conference — 04 / Within the room — a working moment at the conference.

THE PHOTOGRAPHS

A closer look.

29 images

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