Brand awareness.Across formats.

CHAPTER 01

A strategy with six parts.

The campaign scope brings together character marketing and Lab Bot development, corporate video strategy, PR and advertorial planning, social and community seeding, TikTok KOL/KOC activation and a COVID-19 video series.

Christy led strategy development across these six workstreams. The selected material offers a closer view of the corporate video and character-development components.

CHAPTER 02

A view inside the laboratory.

The corporate video material places a person in a laboratory environment, surrounded by equipment. It gives the organisation a setting and a human presence within the campaign.

Corporate video strategy is one of the six workstreams. A frame from the material introduces that format alongside the other campaign components.

CHAPTER 03

A character for the brand.

Lab Bot appears as a rounded blue-and-white character, carrying the Diag name and shown in different poses. The artwork gives the character-development workstream a visible form.

Character marketing and Lab Bot development form one part of the wider strategy, sitting alongside film, PR, social and creator activity.

CHAPTER 04

The wider communications frame.

Beyond the film and character, the scope includes PR and advertorials, social and community activity, TikTok creator activations and a COVID-19 video series. These are the other settings in which the brand awareness strategy took shape.

The six workstreams give the campaign different forms of expression, from an illustrated character to a filmed laboratory setting and material for social channels.

01

Character marketing & Lab Bot development

02

Corporate video strategy

03

PR & advertorial planning

04

Social & community seeding

05

TikTok KOL/KOC activation

06

COVID-19 video series